Panic Attacks Essay

Beryl’s father had passed on 5 years prior and her mom had as of late been determined to have having dementia. Beryl was seeing her GP all the time, looking for consolation with chest torments. She had experienced various clinical tests and her physical wellbeing was beneficial for her age. The Assessment Beryl detailed that she initially experienced fits of anxiety as an adolescent, and could recall troublesome contentions with her dad. Her GP endorsed medicine for tension and fits of anxiety when she was in her mid twenties, during an upsetting time in her workplace, being hitched with 2 little youngsters and running a home. The work circumstance was not settled and Beryl was in the end made repetitive. She stayed at home, taking care of the youngsters and her significant other. Beryl’s father passed on when she in her thirties, which left Beryl feeling answerable for her mom, who couldn't change in accordance with losing her better half. The Approach Rational Emotive Behavior Therapy (REBT) was chosen since it can show the customer how to supplant negative speculation with positive reasoning and uses psychological activities to dissipate nonsensical convictions. In the underlying appraisal, there was clear proof that Beryl needed to roll out an improvement and she was quick to take part in schoolwork assignments. She had the option to concentrate on the pertinent issues for treatment and her treatment objectives were talked about and concurred. Now and again of expanded worry for Beryl, an endless loop was initiated, including dread, physical side effects, disastrous translations of substantial sensations, and security practices. Treatment work tended to the fits of anxiety which, thusly, prompted a move with the agoraphobic side effects. The legitimacy of Beryl’s cataclysmic translations was tried out through conversation and ehavioural tests. Elective non-calamitous reasoning was presented and security practices were distinguished and diminished. All through treatment, Beryl was urged to keep a journal to distinguish her unhelpful reasoning which prompted her negative sentiments and conduct. She was likewise urged to discuss her fee lings of trepidation which empowered Beryl to see that they were unwarranted. End Due to Beryl’s elevated level of inspiration, treatment advanced well and just 8 meetings of REBT were proper to realize enduring change.

Lincoln Electric Venturing Abroad

Question 1: What are the purposes for Lincoln Electric being powerful or inadequate? Purpose behind the organization being effective:Advertising We will compose a custom appraisal test on Lincoln Electric: Venturing Abroad explicitly for you for just $16.05 $11/page Learn More One of the significant explanations behind Lincoln organization achievement lies in the system the organization uses to repay its representatives. The pay framework depends on reasoning of advancement of one potential through an appropriately characterized impetus framework. This motivator framework was first proposed by the organization then CEO James F. Lincoln. The framework is involved four main consideration components. These components incorporate, compensation that come educate regarding piece out put where a representative is paid by the measure of work done. Different variables are end year reward, restricted advantages and ensured business. Another contributing variable credited to the accomplishment of the organization is the administration style and culture. The way of life at Lincoln Company makes a feeling of cooperation between the workers and the board. The administration style in the organization is planned for building feeling of trust between the administration and representatives. Open correspondence in the organization empowers the workers to uninhibitedly share their thoughts and express their complaints to the bosses. The company’s money related wellbeing is likewise a factor to the company’s profitability and benefits. Explanations behind the company’s ineffectiveness:Advertising Looking for evaluation on business financial aspects? How about we check whether we can support you! Get your first paper with 15% OFF Learn More Financial difficulties: During the 1991 downturn in Europe and Japan, saw new organizations in these topographical areas make colossal loses and impact was liable for hauling the entire organization down. Another factor is th at the remuneration framework in America didn't exactly apply viably in different pieces of the world essentially in light of the fact that there was distinction in culture and methods of tasks. Question 2: How did Lincoln firm accomplish upper hand? The company’s inventive administration style, culture and powerful impetus framework contribute significantly to the firm’s upper hand. The firm additionally kept up a huge cost advantage over its rivals in the post world war II period that saw significant contender pull back fro the market as Lincoln firm ruled (Porter 22). Question 3: Can Lincoln Company apply the above upper hand in another worldwide setting? The organization use of its administration styles and motivating force framework in other topographical set ups won't be effective in increasing upper hand. This is ascribed to distinction in culture and the executives style rehearsed in these various nations. The organization top administration understood that it couldn't use the American motivating force framework to different pieces of the world in light of the fact that various societies had diverse drive to accomplish execution. The organization can not utilize the cost advantage either since other worldwide organizations have even lower cost in their items than Lincoln firm. Anyway the organization can investigate end year reward to its representatives abroad to make workers persuaded and buckle down. This will in the long run be a wellspring of upper hand to the organization. Question 4: How has Lincoln upper hand been successful and why? Lincoln upper hand has empower the organization gain huge piece of the pie particularly in America. It is evaluated that Lincoln Company holds 36 percent of an aggregate of 1.5 billion American dollars in welding and hardware supplies making one of the greatest welding organization in America.Advertising We will compose a custom appraisal test on Lincoln Electric: Venturing Abroad explicitly for you f or just $16.05 $11/page Learn More This has been conceivable because of cost advantage used by the organization that has empowered it increase upper hand over its rivals. The company’s culture and the executives style includes upgraded powerful correspondence inside the organization and urged new plans to be created. Lincoln upper hand has empowered the firm to grow globally. The ensured work has been useful to the organization even in the midst of monetary hardship. This procedure has empowered the firm to at present work adequately without laying off specialists. Work Cited Porter, Michael. Upper hand: Creating and continuing prevalent execution. New York: Simon and Schuster Inc, 1985. This appraisal on Lincoln Electric: Venturing Abroad was composed and put together by client Jeram1ah to help you with your own investigations. You are allowed to utilize it for research and reference purposes so as to compose your own paper; in any case, you should refer to it likewise. You can give your paper here.

How to Measure the Effectiveness of Marketing Campaigns

How to Measure the Effectiveness of Marketing Campaigns It goes without saying that marketing is one of the biggest and most important expenditures that any company will make. After all, if you are not doing the right things to add to your customer base, then your company is not going to grow in both size and revenue. That is why effective marketing campaigns are critical to the continued success of any business.The problem is that most companies do not have an unlimited marketing budget. This results in the need for each business to examine the effectiveness of each marketing campaign to see if that type of campaign was successful or should be avoided in the future. Let’s explore this subject a little further and see how your company can track the effectiveness of your marketing campaigns. © Shutterstock.com | GraskoIn this article, we explore 1) the types of marketing campaigns, 2) how to measure the effectiveness of marketing campaigns, 3) tools for measuring the effectiveness of marketing campaigns, and 4) conclusion.TYPES OF MARKETING CAMPAIGNSFor most businesses, especially the larger ones, marketing is a fluid and constantly changing process that never stops. Many companies run several different types of marketing campaigns at once. There are two main schools of thought when it comes to the marketing strategy that you most likely will use; these have to do with inbound and outbound marketing theories.Outbound MarketingThis is a type of marketing strategy where your business tries to attract attention to their product or service by campaigns that go “out” into the marketplace in order to generate sales. Many consider this style of marketing to be old school since the dramatic rise in popularity of the internet and the World Wide Web. Here are some typical out bound marketing strategies:Direct mail;Outbound calling;TV, Print, Radio advertising;Public relations campaigns.Inbound marketingLong gone are the days of door to door salesman, and other types of outbound marketing are fading quickly too. Inbound marketing has taken over and is now proving to be much more effective than older style outbound marketing campaigns. Inbound marketing strategy is designed to lure customers to your business by such means as attracting people to your website or by the effective placement of ads on popular social media sites. This type of approach is much more subtle than outbound marketing in practice. Here are some typical inbound marketing strategies:Email marketing campaigns;Website based contact (includes both web content and SEO);On-site/In-person interactions;Social media placement.HOW TO MEASURE THE EFFECTIVENESS OF MARKETING CAMPAIGNSThere are several steps that are involved when it comes to tracking the results of any marketing campaign. Here is a n example of the way most companies do it these days.Step #1 â€" Plan the campaign and how you want to track itThis step is pretty self-explanatory. As with anything that you do that is related to your business or even to your life for that matter, it all needs to start with a well thought out and effective plan. Once the marketing campaign is planned, then next you must decide which methods you want to use to track its effectiveness.Step #2 â€" Define the channels you want trackTo measure the success of your ad campaign, it’s easiest to do this when you divide your marketing derived traffic into subgroups that are more typically referred to as channels. Here are some of the most common types of channels and what they entail.Direct â€" These are potential customers that find your business in a direct manner without being directed there by other parties. An example of this is a person that saw your web address on a print add and typed it into their web browser to get information ab out your product or service.Referral â€" These are potential customers that find their way to your site via a third party that did not use a social media site or a search engine to get to you. Maybe your company will give the third party something like a referral bonus for this or you have a mutual agreement to have links to each other’s sites on your individual websites.Organic â€" This is people that find your company through search engine such as Google. They generally were looking for a type of product or service your company offers, but they were not specifically looking for your company. Many times there will be a UTM (Urchin Tracking Module) parameter that is set up to help them find you.E-mail â€" These potential customers are people that came to you through such things as an e-mail campaign that you put on. Many get to you by using a ‘utm_medium’ with the words email or e-mail in it.Paid â€" These are potential customers that came to you as a result of an ad campaign that you paid for such as a print ad in a newspaper or an ad on a web content site.Social â€" These are people that found you while surfing through social media sites like Twitter and Facebook. There are hundreds of websites which fall into this category.None â€" This is a catch-all category (it does not necessarily have to be called “none”) that all the people who find you through other channels than those mentioned above are placed.Step #3 â€" Define the Marketing Metrics You Want to MeasureLike any responsible company does, you will want to measure the return on investment you are getting from your marketing campaigns, and one of the best ways to do this is through marketing metrics. Marketing metrics are simply a collection of numerical data that allows you to get some perspective on a marketing campaign to see if it met the goals your company set for it.There are several different ways you can generate data with which to form a specific metric. Here are a few ways in which this can be done:Web content â€" This is the study of how effective what you place on your website is at both informing the people who visit the site and getting them to take some action as a result; this shows that the quality of the content actually was good enough that those people followed along all the way to the actionable task you set.Lead conversion â€" This is gathering data on people from the first time they come into contact with your marketing strategy and then follows them all the way through the different stages of the lead generation process. This includes the initial contact, then on to being a sales prospect and all the way to becoming an actual customer. This metric will track where you lost potential customers in the lead process and help you develop theories as to why.Individual visitors â€" This is data that tracks when an individual user first visits your website during a specific period of time and how many times that same person came back to visit it again. T his metric lets you see how effective each phase of a specific marketing plan was.Tracking new visitors versus returning one’s â€" This metric helps you to establish how effective new site content drives traffic to your website. This is one method that is not easy to get accurate. It is sometimes best done by actually asking the people who visit your website why they came there the first time or what it was that peaked their interest to make them come again.Click through rate (CTR) â€" This most likely will include a web page on your site that has an action that needs to be performed in order for the viewer to proceed along further in an information gathering or sales process. It will measure such things as how many people visited the webpage and went no further or how many people visited the web page and initiated the actionable step.Bounce rate â€" This is the metric that causes many marketers or web content developers to lose their job or get demoted. It is compiled data on how many viewers go to one of your web pages and then leave without visiting anything else or taking any actionable steps.Page views â€" This metric measures a number of pages each visitor to your site looks at. You can also do such things with it as learn how much time a visitor spent on a webpage to get a feel for which ones were appealing to them. The more times a page was viewed, and the longer people viewed it could help you measure a marketing campaigns success even if no action was performed by the user.Search engine referrals â€" Many search providers such as Google have special ways to track what keywords people used that landed them on your site and which search engines directed those same people to you (Google has a tool called ‘Google Analytics’ to do this).Social media effectiveness â€" You can use such things as ‘likes’ on Facebook and ‘mentions’ on Twitter to measure the effectiveness of your advertising there. There are also other tools built into social med ia sites for tracking purposes too.Word-of-mouth â€" Maybe the age of the door to door salesman has come to an end but never overlook direct customer feedback when establishing the effectiveness of your marketing campaigns. Some ways in which consumers were led to becoming customers of your product or service will never be known unless you ask them. You can do this by using such things as a follow-up surveys or asking a question on the purchasing form.Form conversion rate â€" A lot of marketers have their web designers put actual forms onto web pages that have some call to action on them. These could seek more information or get them a discount coupon. These types of things are very easy to track and accumulate data for metrics.E-mail Openings â€" This metric simply measures how many e-mails were opened based on how many you sent in a particular marketing campaign.Step #4 â€" Measuring Your CampaignsOnce you have done the planning for how you will track and measure your marketing ca mpaign as well as set the parameters for it, and then it is time for the actual tracking to take place once your campaign has gone into effect.Measuring your “search” marketing performance Google Analytics is very necessary to measure traffic and other data that has to do with the traffic pertaining to your website, but it alone is not enough anymore. Here are some other things that pertain to search functions that are very relevant to marketing strategy.SEO Position â€" For years many businesses have been obsessed with site ranking but that is starting to change as search engines like Google are constantly changing the way searches are done when using them. But make no mistake about it; SEO ranking is still very important.Pay-per-click ads â€" This is best done by what is known as ‘Dynamic Number Insertion’. It is a code that is imbedded into a webpage that will help you to track conversions from all of your tracking resources.Measuring the Effectiveness of Your Social Med ia Marketing All of the major social media sites have built-in analytics that helps you track the effectiveness of your posts and other messages that you put on them.Measuring Print Ads and Other Media This is done by making a dedicated webpage on your site that can only be linked out of so you know what the source for those links are. Setting up tracking URL’s is also a good way of doing this type of thing.TOOLS FOR MEASURING THE EFFECTIVENESS OF MARKETING CAMPAIGNSHere are some examples of the most popular tools that can help you track the effectiveness of your marketing campaigns.Google AnalyticsThis is by far one of the most used analytical tools in the marketing area. It helps make data available to all interested parties in your organization who wish to interpret the data.There is a free version that is the one most commonly used, but bigger firms can purchase a dedicated premium version with support starting at around $150,000.Here are its Key Features:It operates on a da ta-driven acknowledgment model;It contains advanced segments;It has many comparison tools;It has a real-time reporting feature;It has the ability to perform both cross- platform and cross-device measurement.Kissmetrics â€" Funnel ReportingThis is all about the effectiveness of bringing more types of high converting web traffic to your company’s website.The service is priced on a tier-based structure that ranges from $30 to over $1,000 a month depending on how man hits your website receives.Here are its Key Features:It uses individual channels to track conversions;It lets you see how each channel is performing;It shows where the bulk traffic is originating from;It shows the sources from where customers came from.MarketoThis is a popular marketing ROI tool because it takes sophisticated key data and displays it in a simplistic form so it can be easily interpreted.The service costs between $800 and $4,000 per month depending on which services you choose.Here are its Key Features:It h elps you determine which marketing programs impact revenue the most and how many contacts with the source were needed to generate the revenue;It helps you focus your marketing budget where its working;It helps to simplify key marketing metrics;It can be set up to deliver daily, weekly or monthly reports.RapidMinerThis service has been touted as being the easiest to use modern day analytics platform. It works best for data mining, machine learning and predictive analytics.This service can be anywhere from offered free to custom plans that cost over $3,000 yearly.Here are its Key Features:It’s easy to work with the analytical models you create;It helps connect important data with key analytics and business processes;It has an excellent graphic interface;It can do predictive modeling;It produces very accurate data.CONCLUSIONThese days it not just enough to guess what is and is not working in your individual marketing campaigns. The tools exist to track results, especially as far as w ebsite traffic is concerned, so they must be utilized and then the data they produce be put to good use determining the effectiveness of any marketing campaign that was done.For years companies did not have answers to questions concerning a marketing campaigns effectiveness with the exception of actual sales. That is no longer the case and now even if a marketing campaign fails to produce the desired results in sales, it may still be a valuable resource to build off the information you garnered from analyzing it; this can help to make your next marketing campaign highly successful sales wise.It is imperative that you use the analytical marketing tools that are available to gather data today and use that data to shape continually future marketing campaigns toward being highly successful ones.

Architecture New Technology in Communication Theses

It appears that we, as a global society, are in the midst of a serious dilemma. While it would be foolish to under-utilize the power of our most recent communicational technologies, it has become apparent that there are legitimate and dangerous side effects associated with our current involvement with, and application of, cyber technologies. In this project, I will be studying the relationship between recent advances in communicational technologies and architecture, in order to analyze the current benefits and setbacks of both cyberspace, which has been created by various technological media, and the actual physical spaces which we live in, so that interpersonal communication in our physical world may be improved through the careful integration of the powerful and endless capabilities of cyberspace Gustavo Fischman(2005, 191). Architecture and Communication History In recent history; however, significant advances in technology have seemingly shrunk the world that once seemed so vast.   The internet now allows us to access the most remote parts of the world instantly, with the simple click of a mouse button.   The speed and convenience associated with the internet, and all other sorts of technological innovations, has forever changed the way we find information and communicate. Hand-held devices now allow individuals in different countries to see, speak, and type to one another in real-time Chayko., M. (2008). There was a time when newspapers were the only source of information regarding the social happenings but now there are multiple channels for the same, Television, Internet, Handhelds they all are good enough to give you an update within seconds however there are other important channels that still exist and interest the masses, that is face-to-face interactions, group discussions etc. these have their own capability and importance and hence the architecture of communication has a history of physical space and the development of technology has added the advantages of the cyber space, lets discuss the contrast between these two to understand the Architecture of communication in today’s scenario(Paul C. Adams , 2005). Cyber Space and Physical Space There is something that has killed the boundaries, has brought all geographies together has changed the definition of distance and that is â€Å"Technology; the cyberspace now created allows us to remotely communicate within a fraction of second regardless of the geography and talking in the modern terms its fast, its cool and its effective however it can never justify itself in the place of Physical space. Let’s study the diagram below. There are several cyber communication channels are listed under the category (one2one), (one2many) and (many2many) now if we observe closely we will be able to understand that regardless of the group size there is a lack of physical connect and hence the type of bonding in either of these channels will be feeble, on the other hand a simple (one2one) physical connect will give great value to the particular relation considering it will have eye contact and exchange of facial emotions. While the benefits of the internet age seem endless, it is important to note that there are also numerous setbacks that have resulted from the rapid incorporation of cyber technologies into our everyday lives. Doctors, parents, neurologists, and teachers, just to name a few groups, have recently voiced their concerns regarding the damaging effects of our reliance, fascination, and border-line obsession with the cyber world that is now seemingly incorporated into all aspects of life. Now that we understand the importance of both Cyber space and physical space lets study the relation between the two  (Robert Zheng, Jason J. Burrow-Sanchez,  Clifford J. Drew Adolescent, 2010). The relation between CS and PS Due to variations in the means and methods that regions utilize in order to communicate with one another, the world currently hosts a wide array of unique languages, dialects, and complex systems of written symbols.   With the development and evolution of specific languages has come the emergence of many cultures and regional ways of life. Archbishop from England’s Roman Catholic Church comment saying Among young people often a key factor in them committing suicide is the trauma of transient relationships. They throw themselves into a friendship or network of friendships, then it collapses and theyre desolate. This can be because of lack of physical space Lisa Katayama (2009). As discussed above, advantages of the cyber space cannot be denied but the primary reason for which it must be used is to facilitate the physical space and not to take its place. Cyber Space can eradicate the gaps between physical communication and space by ensuring quick and effective touch however it can never be used in place of physical space. Therefore the relation is simple: cyberspace is a great support to physical space and is useful in taking it to the next level but cannot be the sole mode of communication James W. Carey (2008). The Importance of the Physical communication Personal space: West – arms length Arab and Latin cultures – much closer together Touching Latin America – hugs Asians – only handshake on initial meeting Eye Contact Western countries – critical; evaluate sincerity, trust Asia, India, Japan – depends on who you’re talking to; disrespectful for jr. level employee to look directly at sr. level employee Hand Gestures Thumbs up: positive in Western Cultures, inappropriate/obscene in other cultures Ask and observe locals for which postures, voice levels, crossing legs, etc are appropriate Importance and Reasons: 1.) The computer can perform many operations with tremendous speed and accuracy, but the replication of human thought is not one of these operations. Evidence – Mind Over Machine Dreyfus 2.) The â€Å"neuroplastic† nature of our brains allows for alterations in thought processing when introduced to different stimuli, and the recent reliance on cyber media has resulted in decreased comprehension and shortened attention spans amongst the majority of frequent users Evidence – Results of Dr. Nicholas Carr’s case study, in The Shallows 3.) Reliance on cyber technologies have enhanced our ability to process information faster, and have contributed to increases in IQ; however, it has also had a damaging effect on issues regarding interpersonal emotional responses. Evidence – Lady Greenfield 4.) Humans have been shown to benefit tremendously, concerning education and overall mental health, when their tactile senses are stimulated. Evidence – Dr. Fritz Talbot’s 1940 study 5.) As technological media become faster, more convenient, and less personal, individuals have become increasingly duplicitous/careless. Evidence – Paper submission vs. Online submission Case Survey about how people think of new Technology of Communication Communication is a process which involves groups or individuals conveying information between one another.   The development of effective methods in efficiently transferring thoughts, from one person to the next, is one of the most basic elements that contributes to the creation and growth of interactive societies.   Without adequate means of communicating, groups of people would struggle endlessly to productively work together and strengthen as a society at large. The Role of the Architect The role of the Architect is to resolve this issue from the society where there is a lack of physical connect which is the main reason for cultural nourishment and the presence of interpersonal connect. There is a need to develop that framework which will create a systematic balance between both Cyber and Physical space so that the gap of lack of physical communication gets fixed. Conclusion It is quite evident that there is a direct correlation between the rapid integration of the cyberworld, and the steady   decline of real-world interpersonal bonds. Hugs, handshakes,   and face-to-face conversations have been replaced by email and instant messaging. While the short-term gains are immensely convenient, the long-term effects are much more unpredictable. Much of the damaging results of our reliance on cyberspace can be contributed to the fact that we have not   yet found a method of incorporating the attributes and capabilities of the cyber world into our physical world. The realities of cyberspace, in a sense, have not yet been materialized. For this exact reason, it may be in our best interest to begin building a bridge between the cyber world, created by various communicational media, and the real world in which we live, by allowing internet users to physically experience the capabilities of cyberspace within the confines of our physical surroundings. References Chayko., M. (2008). Portable communities : the social dynamics of online and mobile connectedness . Albany: Suny Press . Gustavo Fischman (2005, 191) Critical theories, radical pedagogies, and global conflicts James W. Carey (2008) Communication as culture: essays on media and society   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Lisa Katayama (2009) http://gadgets.boingboing.net/2009/08/03/advisor-is-text-mess.html Paul C. Adams (2005) The boundless self: communication in physical and virtual spaces Robert Zheng, Jason J. Burrow-Sanchez,  Clifford J. Drew Adolescent (2010) online social communication and behavior:  relationship formation on the Internet

Theme Of To My Dear And Loving Husband By Anne Bradstreet

Poetry Analysis Poetry is a form of literature that can be both artistic and meaningful, with many similarities and differences between the poetry pieces created by the millions of famous poets throughout history. The poems â€Å"To My Dear and Loving Husband† by Anne Bradstreet and â€Å"Shall I compare thee to a summer’s day† __ _______ ___________ are two examples of poetry masterpieces that not only have many things in common, but that also have things that make them unique and singular pieces of literature. When writing, poets like Shakespeare and Bradstreet try to convey a theme or meaning that they want their readers to comprehend and understand. Often, poems from different writers can have a common theme shared between them. In the case of†¦show more content†¦A third similarity between the two poems is the use of a first-person narrator. In poem 1, the writer uses the word â€Å"I† when directly speaking about the narrator’s feelings. In poem 2, the writer also uses the word â€Å"I†, but instead uses it in an indirect, roundabout way that has the same intended meaning as its use in poem 1. There is, however, a definitive difference between narrator one and narrator 2. This definitive difference, as alluded to earlier, is the gender of the 2 narrators. The narrator of poem 1, for example, is a female writing to her husband. However, in today’s realistic society it could just as very well be a guy writing to his husband if some of the minor word details were changed. In poem 2, the narrator is semi-obviously a man talking about a girl. As stated before, this could also be taken into the c ontext of a girl talking about another girl in today’s realistic society. There is yet another way in which the poems are different. The writing style used by the two writers is entirely different. For example, Shakespeare normally writes all of his poems and/or sonnets in iambic pentameter. This means that the poem ends in a rhyming couplet, while the other preceding lines of the poem follow another rhyme pattern, which in this case is what is known as the â€Å"a-b† rhyme scheme. In the case of â€Å"Shall I compare thee to a summer’s day†, the poet uses â€Å"So long as men can breatheShow MoreRelatedEssay about Love in Anne Bradstreets To my Dear and Loving Husband1407 Words   |  6 Pagesaffection; also, it mentions â€Å"Love is greatest†. The purpose of my essay is to analyze Anne Bradstreet as a loving, caring and Godly wife using the theme of the verse If ever two were one, then surely we†¦. from her poem To My Dear and Loving Husband. One of Anne Bradstreet’s great works involves the poem To my Dear and Loving Husband†. From this poem, we know that she is very much in love with her husband and children. Anne Bradstreet, Americas first published poet was born in Northampton, EnglandRead MoreAnne Bradstreet s Poem, My Dear And Loving Husband 1993 Words   |  8 Pagesstrive for more, however, Anne Bradstreet did. She knew she could be much more than the simple ‘house wife’ she was meant be; she valued herself to be more, and took to poetry as a means of communicating her views on life; not knowing one day she would be the famous female American poet she is today. Even with eight children, Anne Bradstreet found time to express her interests and views by writing in her poetry journal. Out of all her many poems, ‘To My Dear and Loving Husband’ stuck out as, one withRead More Analysis of To My Dear and Loving Husband by Anne Bradstreet752 Words   |  4 PagesAnalysis of To My De ar and Loving Husband by Anne Bradstreet Anne Bradstreet, the author of â€Å"To My Dear and Loving Husband† was a Puritan. This had great influence on the meaning and theme of her poem. This poem was actually not published until almost 40 years after she died. She lived in a harsh religious world where it was looked down upon for women to be courageous and smart. She lived a life that where she was unspoken and obedient to because of her religious belief. She had many concernsRead More Anne Bradstreets Poem Essay example1028 Words   |  5 PagesAnne Bradstreets Poem To my Dear and Loving Husband Anne Bradstreet?s poem, ?To my Dear and Loving Husband? presents a beautiful love theme. Of ever two were one, then surely we (1). This quotation is important because Bradstreet is pointing out that she does not feel as though she is one individual person. And one of the first questions that come to my mind is if Bradstreet was trying to make a point for all wives to be that way or she felt insecure about her own self. The poem itselfRead MoreTo My Dear and Loving Husband by Anne Bradstreet Essay523 Words   |  3 PagesTo My Dear and Loving Husband by Anne Bradstreet If ever two were one, then surely we. If ever man were loved by wife, then thee; If ever wife was happy in a man, Compare with me ye women if you can. I prize thy love more than whole mines of gold. Or all the riches that the east doth hold. My love is such that rivers cannot quench, Nor ought but love from thee recompense Thy love is such I can no way repay, The heavens reward thee manifoldRead MoreAspects of Poetry931 Words   |  4 Pagesthe theme, the language usage, and the metaphorical references that are found within the sonnet that I have chosen. It was a tough decision, but the sonnet I chose to discuss is â€Å"How do I love thee? Let me count the ways† by Elizabeth Barrett Browning [1806 – 1861] Here is the sonnet: The first aspect we will tackle is the theme. Common themes can be related to love, death, war, and others. The obvious theme in the chosen sonnet is love and the sonneteer’s feelings towards her husband to beRead MoreAnalysis Of I My Dear And Loving Husband, And Christopher Marlowe s The Passionate Shepherd Of His Love1137 Words   |  5 Pagesstand the test of time. Anne Bradstreet’s poem â€Å"To My Dear and Loving Husband† and Christopher Marlowe’s â€Å"The Passionate Shepherd to His Love† are no exception. These two poems share a common theme of love that uses strong imagery, figurative language, and rhyme to portray the strong love and desire the writer’s poses for their lovers. Love is a feeling that every living thing wants to feel and experience, many have found love like in the poem â€Å"To My Dear and Loving Husband† others are left chasingRead MoreAmerican Literature : A Look At Anne Bradstreet And Phyllis Wheatley1680 Words   |  7 PagesSeptember 2015 Trailblazers of American Literature: A Look at Anne Bradstreet and Phyllis Wheatley Anne Bradstreet (1612-1672) and Phyllis Wheatley (1753–1784), although over a century apart, were pioneers of women’s American literature. There are interesting similarities as well as differences between these two women, but the obstacles they would each face, and ultimately overcome would help to pave the road for women all over the world. Bradstreet, a well educated woman from a wealthy, puritan familyRead MoreAnne Bradstreet : A New World And New Manners Essay1902 Words   |  8 PagesAnne Bradstreet struggled entering Puritan society and submitting to the demands of the new society. When arriving in Massachusetts, Bradstreet ‘found a new world and new manners’ which she did not understand and found difficulty adjusting to. The conflict between Bradstreet’s desire to rebel and the Puritan belief is seen throughout her poetry. Focusing on two of her poems, In Memory of My Dear Grandchild Elizabeth Bradstreet, Who Deceased August, 1665, Being a Year and a Half Old and Here FollowsRead MoreReconciling Sexuality with Spirituality Essay1721 Words   |  7 PagesAt first perusal, Anne Bradstreet’s writing adheres to a very Puritan sensibility: she argues that women, though they are worthy individuals, are naturally inferior to men and that earthly treasures are mere distractions from heavenly eternity. But, woven beneath the surface of her poems is the subtle revelation of her sexuality. Bradstreet eroticizes the complex relationship between nature, religion, her husband and herself, seemingly contradicting her religion, but by contextualizing the sexuality

Authentic Italian dishes. Free Essays

After gaining enough experience and capital from my previous restaurant employment, I have decided to start my own restaurant offering Authentic Italian dishes. Stated below are the highlights of my idyllic Italian restaurant. My restaurant shall have six large tables complete with basic table amenities such as pepper, salt and a variety of well-picked sauces. We will write a custom essay sample on Authentic Italian dishes. or any similar topic only for you Order Now    Tables will be large due to the prominence of Italian food and culture for entertaining families or large groups. Another four small tables however will be added for small companies or pairs. In compliment to this, the interior shall be well-ventilated and equally lighted for maximum space utilization. For my restaurant’s menu, I shall adapt the menu of the Via Carducci because they give special importance to pasta dishes, which are the marker s of Italian food.   Their menu, including wine choices are offered at very affordable yet reasonable prices, but not sacrificing the quality and the over-all effect of the products. Their specific cuisine is the Rustic Southern Italian which originated from the owner’s home town, Calabria. Their type of cuisine specializes in organic and fresh ingredients perfect for medium to heavy diets. My Kitchen shall adapt the open G-shaped layout. This consists of four walls, two pair of walls opposite each other; the, the sink, the refrigerator and the cooktop are located at one of the pairs such that creating an imaginary work triangle with the three as points.   This layout enhances the use of the three basic elements of the kitchen mentioned above. It also gives ample space for other cooking equipments to be located at the other pair of walls. The cleverness of the layout allows for even-trafficking in the work triangle. The said layout also makes room for one or two additional cooks for more efficient service.   The kitchen shall be open for the customers to view the brilliance of the cook(s). To add, a large over head mirror shall be ingeniously placed also for maximized viewing. I have only three specific kitchen equipments to mention (1) the World Cuisine’sLillo pasta machine: able to produce different kinds of pasta from any type of flour, with or without the use of eggs. The product comes with four durable pasta attachments for Spaghetti, Tagliatelle, Penne, and Macaroni. The item is ideal for fast-paced kitchens with just enough working space. The lillo pasta machine is also recommended for Italian kitchens serving quality pasta. (2) The Silex line of Knives. Qualities include; purity of metal achieved through the secondary melting process it underwent, unique hardness provided by the strength of the material used, the fineness and precision comparable to a surgical scalpel, special resistance to corrosion, easy to sharpen blades given by the hardness and purity, and the extraordinary length of time it remains sharp. Its handle is designed for comfort in working for long periods of time. It also has a polymer-based handle which is anti-bacterial. This line of cutlery provides proficiency in the work place due to its efficiency, durability and cleanliness in the workplace. This is ideal for busy restaurant kitchens which specialize in salads and fresh sauces. The next item (3) would be the World Cuisine’s Large oval cast-iron grill. This product is ideal for indoor-grilling. The heavy ridged cast iron surface preserves heat which equally and quickly grills. The item is suggested for class gourmet meals. Other kitchen equipments which were not mentioned will also be hand-picked with care. Costs shall also be given much attention. The above mentioned factors and elements were cautiously selected taking into consideration the availability, efficiency, monetary cost, and over-all quality. This, for me, is the ideal kitchen layout together with the visualization of the ideal Italian restaurant. References: Atlanta Home improvement, Kitchen Layouts, August 8 2007 From: http://www.homeimprovementmag.com/Articles/2004/04Dec_kb_layouts.html       How to cite Authentic Italian dishes., Essay examples

Security guide of the network fundamental - MyAssignmenthelp.com

Questions: 1. Identification of information assets of A4A. 2. Identification of InfoSec risks associated with the information assets. 3. Can these risks be different depending on the member institution where a member works? Answers: Answer 1 The information assets of Academics for Academics includes the systems (PC, laptop) on which the projects are to be developed and delivered. The other information asset of the company includes the soft copy and hard copy of the assignments or the projects developed by the members of A4A. This is an information asset of the organization because all the information produced by the members except the emails, marked assignments and exams are properties of the organization. The information system storing all these data is a major information asset of the organization and therefore, proper policies are needed to be enforced for the protection of the same. Answer 2 The major information security risks that are associated with the information asset are virus or malware threat and threat from an insider. Proper security of the information asset is to be ensured in order to prevent the virus or malware attack to the system (Von Solms and Van Niekerk 2013). The organization is further exposed to threat from insider who can make an illegal use of the data or the reports produced in the organization. Answer 3 The risks identified in the previous sections are associated with the information system and its data in A4A. However, there can be other risks as well, depending on the location where the member works. If a member is working from a place outside the organization, there is a possibility of the information theft while its transfer (Ciampa 2012). Furthermore, the information security risk from an insider threat increases as well. References Ciampa, M., 2012.Security+ guide to network security fundamentals. Cengage Learning. Von Solms, R. and Van Niekerk, J., 2013. From information security to cyber security.computers security,38, pp.97-102.

Early American And Colonial Literature Review Flashcard

Early American And Colonial Literature Review

Skydiving and Parachuting Weather - Atmosphere

Skydiving and Parachuting Weather - Atmosphere We live on the bottom of an ocean of air that covers our world. Some people venture up into that ocean as aviators. Some even get out of their aircraft and allow their density to pull them back down to the bottom. Currently, this can only be survived through the use of a parachute. Although, skydiving seems like an extreme activity to many people, in good weather conditions the risks are very low. When weather conditions change, risks are compounded. That is why these daredevils must be very aware of the currents and conditions of this ocean of air. Wind Conditions and Skydivers The factor that is most important to skydivers is wind conditions. Modern square parachutes have approximately a twenty mile per hour forward speed. This forward speed affords the skydiver great maneuverability. On a day with no wind, a parachutist can go twenty miles per hour in whatever direction they prefer. When the wind is blowing, the wind speed and direction must be taken into consideration in order to land in the designated landing area. Just like a boat on a river, the currents of air will push a parachute in the direction that it is flowing. Using Winds for Spotting Skydivers learn a skill called spotting, which is to pick out the location above the ground that will allow the wind to best assist the skydiver with getting back to the landing zone. There are three ways to figure out the best spot for the jump: Skydivers may use the winds aloft forecast provided by the National Weather Service.The skydiver may simply look at the movement of the clouds aloft for the upper winds.Looking at the windsocks and flags on the drop zone for surface wind speed and direction also works. The Effects of Winds on the Drop Zone A 10 mile per hour wind will drift a skydiver a half a mile in a normal 3000-foot descent under canopy. Because a skydiver in freefall is going at speeds ranging from 120 mph and 180 mph on average, they only stay in freefall for between 45 seconds to a minute. With less surface area to cause drift, freefall drift is much less than the wind drift under canopy. So skydivers look at an aerial view of the area and find an easily visible landmark that is as far upwind of the landing area as their estimated drift. Once in the air, the real trick is to able to look straight down and direct the plane to that spot. One degree of angle becomes quite a large distance of the spot when looking from a height of two miles up. Modern GPS technology has made the job in the aircraft much easier because all the pilot has to do is head into the wind and look at the GPS for the distance from the center of the landing zone, but a good skydiver still knows how to look for the spot. The Dangers of Wind Turbulence and Skydiving As air flows over objects close to the ground, it will roll, just like water flowing over a rock. This rolling air is known as turbulence. Turbulence is very dangerous to skydivers because if a jumper gets caught in a downward flow of air, it will accelerate the parachutist toward the ground, which can result in injury or death. Unlike water on a river, this flow is invisible, so skydivers must be aware of the objects that cause turbulence such as buildings, trees, or mountains. Depending on wind speed, turbulence can be created downwind of that obstacle at a distance of ten to twenty times the height of the obstacle. That is one of the reasons why skydivers dont typically jump when the winds are more than 20 to 30 mph. Clouds and the Parachutist Clouds are also a factor when skydiving. In the United States skydiving falls under visual flight rules, which basically means a skydiver needs a clear view of the ground from the height that they wish to jump. Although clouds are droplets of condensed water and would not hurt the skydiver if they fell through them, it is what is on the other side of them that the skydiver cant see, such as an airplane, that could hurt them. The FAA has specifications as to how far away from clouds you must be depending on what altitude you are at, and they are listed in FAR 105.17. Beware of Thunderstorms Especially dangerous to skydivers are thunderstorms. They are generally accompanied by very strong and erratic winds and have even been known to have updrafts that are strong enough to lift a skydiver into dangerous levels of the atmosphere where there is very little oxygen. Now that you know what kind of weather you need to skydive safely, pick a beautiful day and head out to your local skydiving center. The United States Parachute Association is the only national organization that is recognized by the International Federation of Aeronautics. The USPA offers a list of member skydiving centers (dropzones) that promise to follow the basic safety requirements for skydiving. Edited by Mr. Dennis Zurawski

Management accounting - Designers will be contracted to provide Essay

Management accounting - Designers will be contracted to provide sketches and ideas - Essay Example When the designs are approved for production, graphic artists and technical production assistants are key to translating original artwork and scrawled words into a pleasing, coordinated product that can be mass produced. Thus, graphic designers might re-size artwork to make it fit a card, add color underneath or on top, combine images with appropriate typefaces for the verse inside, etc. The graphic designers must understand the capabilities of the printing machines and use only those numbers of colors that can be successfully and economically printed. Artwork, transparencies, etc. and verse are united in a mock-up that is approved for further development. When approved, all the specifications for the approved card-everything from the illustration on the front to the verse inside to the UPC code and price on the back-are scanned or input onto a computer disk and sent to the printer (Greeting card n.d.). The printing process is controlled digitally. Plates are created directly by exposure to lasers. A computer disk has "recorded" the image to be reproduced. A plate is run through a machine in which a computer is used to direct lasers to burn an image onto the metal plate. Each color requires its own printing plate and the computer disk is programmed so that it outputs plate specifications for each individual color. ... 1.4. Printing the Cards It is important to note that before an entire run of cards is processed, a couple of examples are run off and submitted for "proofing." The designers, marketers, graphic artists, press operators, etc. examine the card and check it carefully to ensure the imprint is of acceptable quality. Minor color corrections or ink adjustments occur before the print run can proceed. When the proof receives the sign-off, mass-printing begins (Greeting card n.d.). Greeting cards, often printed in runs of 400,000 or more, are often printed using sheet fed offset printing that permits the printer to print between 4,000-18,000 sheets per hour. When ink and a fountain solution (water with chemical additives) are applied to the laser-burned metal plate in the right proportion, the image to be printed accepts ink but repels the fountain solution. The non-image (white or background area) attracts the fountain solution and repels the ink and is left unprinted. From the plate, the image is applied under pressure to a rubber canvas called a blanket. The image is then transferred onto a sheet of paper. The sheets of paper to be printed, about 20 x 35 in (50.8 x 88.9 cm), are put on the press mechanically. The press grabs a single sheet of paper at a time, generally printing all of the black images and words first, then moving quickly to the next metal plate (which applies a different color of the design) without allowing time for drying the just-applied inks. While on the press, an aqueous coating (that provides shine) is applied to the just-printed card by another plate. The cards then air dry for approximately five to six days (Greeting card n.d.). 1.5. Cutting Apart and Packaging After the sheeted cards are completely dried, they are cut into

BRAND COMMUNICATION Essay Example | Topics and Well Written Essays - 1250 words

BRAND COMMUNICATION - Essay Example This piece of research paper is an attempt to provide a brief report on the IMC plan for Tango for the next 12 months. This report analyses the underlying concepts and theoretical perspective of IMC and examines how these can be applied with a plan for Tango, a brand by Britvic Company UK. This report outlines how a company’s brand and information can be effectively communicated to various target markets with example from Tango. According to Schultz and Schultz (2004), integrated marketing communication is a process by which companies accelerate returns by aligning communication objectives with business goals (p. 3). IMC has been regarded as a strategic managerial and marketing approach that can helps companies gain competitive advantages and brand loyalty in the market. Belch and Belch (2007) emphasized that IMC is a strategic business process used to plan, design and develop coordinated and measurable brand communication programs with customers, employees, prospects and associates for a certain period of time. It helps build short term financial benefits and long term brand value (p. 11). As described by Lamb, Hair and McDaniel (2008), integrated marketing communication is a careful coordination of all promotional messages including traditional advertising, personal selling, sales promotion, event marketing, interactive and pubic relation for product or services in order to assure the consistency in every messages at each and every contact that the company meets it customers (p. 413). The fundamental goal of IMC is to develop marketing communication program that helps management to coordinate and integrate all elements of sales promotion, advertising, personal selling, public relation in an effective way as the company can maintain a constant message. IMC is basically seeking to manage sources of brand and image or business contacts with existing as well

The Traditional Malay House

The Traditional Malay House This study is to analyze the modern traditional vernacular Malay house. How is the origin Malay house being transform into modern vernacular houses and what is the effect of contemporary materials. The kampong Baru is located in the capital city of Malaysia, Kuala lumpur. This is a reserved area for the Malay ethnic groups. From the case study will found out the climatic effect of using contemporary materials in the traditional Malay house by the following questions: 1: How is the climate of Malaysia? 2: How did the climatic factors of Malaysia influence the design of the traditional vernacular Malay house? 3: How did the traditional vernacular Malay house being modernization? 4: What are the climatic effects on the modern vernacular Malay house? Introduction In this paper, is to study and analyze the influences of Malaysia climatic factors on the design of the traditional vernacular Malay houses. Basically it is part of the research on the climatic effects on the contemporary construction materials in the traditional vernacular Malay houses in Malaysia. The study is more focused on the adaption of the local climate on the traditional vernacular Malay houses and how the building was transformed into modern vernacular Malay houses through the modernization process also the effects of using modern construction materials in the modern vernacular Malay houses. During the early 20th century, modernization and colonization periods the British had brought multiracial immigrants into Malaya. Then, Malaysia defines as a multiracial country that included Malays, Chinese, Indian and others. During the colonization period, multiracial group is staying separately. The majority staying in countryside mostly is Malays group and the Chinese and Indian were staying in the city. The Malay racial group depends heavily on the environment. Villages can be established even a single traditional Malay house and the additional houses came later. Normally, the buildings that built closely together were usually family members. The most significant characteristics of traditional vernacular Malay house are the adaption natural climatic factors in Malaysia. The traditional vernacular Malay house defines as a richest component of Malaysia cultural heritage. The buildings built with local materials and local techniques. Mostly, the occupant will participated in the process of design and construct, it is to manifest the aesthetic skills of the Malays. The site planning of the building based largely on Islamic beliefs and its environment. The layout was split into two parts, front and back yards. Obviously, front part will be the welcoming guest area and it is decorated with different types of ornamental plants and flowers. Back yard is the area linked to kitchen and washroom and it is placed near water, as the kitchen needs intense water usage. The marital status also reflected the architectural style of the building because of the Islamic beliefs. The house form had developed and modified over a long period to satisfy most of the cultural, occupants needs and circumstances changes. The traditional Malay houses are bamboo or timber houses raised on stilts (timber). The building mostly is a post and lintel structure with timber or bamboo walls and a thatched gabled shape roof. There are always large openings on the sides of the building to providing good ventilation. From a distance the traditional Malay house seems to integrate naturally with the environment. The large gabled shape roofs, dominates the low walls and with different orientations and sizes created an interesting visual form. Overall the Malay house is designed to cater the local climatic factors by various ventilation and local materials that are low thermal capacity materials. Besides the well adaption to the environment, the design of the traditional Malay houses are flexible is to cater the needs of user and it evolved a building system called prefabricated. Th e building has developed a sophisticated addition system that allows the building can be easily extended with the needs of the occupants. There were various traditional Malay house forms can be found in Peninsular Malaysia. Normally, they classified based on the shapes of roof. The basic forms of Malay house are called the bumbung panjang, bumbung lima, bumbung limas and bumbung perak. The most common design of the Malay house form was bumbung panjang that with a simple long gable roof, supported by the main posts. The bumbung panjang is the simplest one of the four roof shapes and it is an oldest identified in Malaysia. The bumbung panjang form became most popularity used on the Malay house among the poorer users and those built the buildings by themselves. Due to the bumbung panjang house form, it is simplicity and become a very efficient roof shape for the building. Mostly the material used for the bumbung panjang is attap. Attap is a thatch covered and tied together with nipah and others palm trees that can easily found in the local area. The simple funnel shape of bumbung panjang roof is a very efficient in ventil ation properties. The roof can cools the house effectively is because of using the ventilation grilles at the ends of the gable called tebarlayar and the ventilation joints to provide better ventilation. Besides the bumbung panjang, the bumbung lima, bumbung limas, and bumbung perak are all not origin tradition roof shapes, it has modified and developed through foreign influence. Furthermore, the bumbung lima Malay house always with a hipped roof, the bumbung perak Malay house form always with a gambrel roof and the bumbung limas house always with a pyramidal roof. Hence, they are two type of houses believed that were influenced by Dutch and British architecture during the colonization. Lastly the bumbung perak house form also known as the bumbung potongan Belanda which is a type of Dutch roof and it is a famous roof in East Coast. Originally, spaces in traditional Malay houses can be separated into front part and back portion. Therefore, the core house (rumah ibu) or main area must be at the front and the kitchen (Dapur Rumah Tengah) area will be on the back portions of the house. The selang is a closed walkway covered by leaves and used to be a linking device for the front and back portions. The selang is providing good ventilation and natural sunlight entering the house. Besides the location of the side entrance to the kitchen, it is also a space for womenfolk to socialize and chat. Most of the traditional Malay houses entrance there will be a covered porch called the anjung that acts as a transition place between the private and public spaces. The anjung will only used to entertain the unfamiliar visitors and it is a favorite space for the users to chat and rest. This floor was approximately 0.5 to 1 meter lower than the rumah ibu floor level. Beside the anjung was a hanging verandah (serambi gantung) wher e most of the guests will be entertained here and it is a one step down from the main house around 15 centimeters. The openings in the serambi gantung provide good views to outside and allowing natural ventilation entering the place where usually occurred daily activities. At the serambi gantung area can easily observed the embellishments like carving and grill of openings, balustrades and wall panels. Next to serambi gantung was the rumah ibu, which is the core area and it is the largest area and can defined as multi purpose area for most activities were conducted here. The rumah ibu floor level was the highest and cleanliness area white the kitchen (dapur) was the lowest level and untidy area of the house. The main characteristics of traditional Malay vernacular houses are it is well designed to cater the Malaysia climate. From the Malay houses we can notice it is designed with a very good understanding for nature. In the traditional Malay societies, the villagers were directly obtain most of the resources from the natural environment for theirs building materials, food and medicines. To understand better on the influences of local climatic factors on the Malay houses, must first understand the local climate, thermal requirements comfort and the conditions of the environment that the building will build. Malaysia is located in central South-East Asia and has a tropical weather. Due to the latitude and longitude, it gives Malaysia a warm humid equatorial that influenced by monsoonal climate. The monsoon climate here comes twice a year, the first monsoon season comes during the summer season and the other comes during winter season. The differences between the two monsoon season are summ er season bring lots of rainfalls and winter monsoon does not brings rain and is generally dry. The annual rainfall was averaging 80 inches to 100 inches. Furthermore, the climate here gives hot summer and high humidity throughout the year. The temperature here holds around 24 Celsius to 34 Celsius, which gives warm days and fairy cool nights. The annual humidity level was averaging about 75% or above. The high humidity climate causes the very high water vapour in the air. It can filter the solar radiation but it also speeded up the rotting, and the growth of algae. The local wind only comes in from northeast and southwest these two directions. Normally winds are in low variable speed, high variable speed wind will only occur when rain. Hence, the local climatic factors here were high temperatures, humidity and solar radiation. Based on the local climatic factors the building built here should able to achieve the thermal comfort. Therefore, rain, floods and strong winds must be control to achieve thermal comfort in Malaysia Malay houses. For thermal comfort, heat will produce from the human activities and metabolic process. The metabolic process will balance and maintain the body temperature (37celcius). The heat will release during the metabolism process of conversion of good into energy. The heat loss through convection, conduction and radiation can be negligible is due to the local temperature are almost same as the body temperature. Similarly, the perspiration is reduced and the body temperature is decreasing because of the high humidity. The saturated air envelope blocks the evaporation from the human body and it is easily form especially in humid climate. In the building ventilation is important because air fl owing can removed the saturated air envelope in order to accelerate evaporation. Similarity, a building without any ventilation, it will increase the temperature and humidity to an uncomfortable conditions. The main sources of body heat gaining are the local climatic factors conduction from the building fabric. Direct solar radiation is the main sources of body heat gaining, thus the proper design of controlling the direct solar radiation entering the building is the most important to achieve thermal comfort. Besides that, the type of materials used is one of the major sources because the high thermal capacity materials will absorbed heat and emitted to the interiors buildings. Therefore, heat gain from solar radiation must be minimized and maximized the ventilation in order to achieve the human thermal comfort in the house. Obviously, the traditional Malay vernacular house is well local climatic control building and it also influences by the local climatic factors. A local design of Malay house must have the following factors must raised up on stilts (timber), large opening on side, use low thermal capacity building materials (wood,timber,rattan,bamboo), controlling the direct sun radiation, a long thatched steep gable roof by attap , site planning and site layout. From the design of traditional Malay vernacular house, it is a very appropriate design to cater the tropical climate of Malaysia and it is more suitable to the Malaysia climate compared to the modern brick house. The raised up floor in traditional Malay house is maximizing the ventilation in the house as well as preventing the monsoonal rain floods. The raised floor is hardly seen in most modern house and the quality of openness in the building is shown by the voids in its window, ventilation grills, the open raised up bottom and the open int eriors. There are various features providing effective ventilation in Malay house. The purpose of elevated the floor on stilts is to catch high velocity of winds and the interiors with minimum partitions is to maximize the cross ventilation occur in the building. Normally, full-length opening and fully adjustable windows or louvers will surround the traditional Malay house. The carved panels on the top of the windows and wooden grilles also an important ventilation device. Behind the ventilation, the craving on wooden panels controlled the glare entering the house and it also representing the Islamic scripts. There are two effective ventilation devices on a simple gable roof. They are the sail-like gable-end (tebar layar) of the roof and the ventilation joints called patah both are very effective ventilation to direct air to ventilate the roof space. The houses in village are randomly arranged and planting the tree wisely around the house to allow natural flow through the building a nd integrated harmoniously with nature. The Malay house mostly built far apart for future extension to fulfill the needs of occupant. In the traditional Malay house, there are more voids than mass and it is a lightweight construction using natural materials to cater the local climate. The natural materials define as low thermal capacity materials and it is a very good in insulating. The long thatched roof with large overhands in traditional Malay house has reduced the solar radiation and it also designed to reduce direct sunlight. The low walls and large overhangs in Malay house, it make the shading easier and reduced the solar radiation also the glare from he open skies. Besides providing good shading, the large overhangs also gives protection against driving rain. The walls and overhangs have allowed the windows to be open in different situation weather. In addition, the external environment of Malay house mostly covered and shaded with trees or vegetation. This provides a cooler environment and lessened the reflective of glare for the house to set in. Traditionally, most of the Malay houses are oriented to face East-West for religious reasons and reduces direct exposure to heat from direct solar radiation. Nowadays, most of the traditional vernacular Malay houses are being transforming into modern Malay house throughout the modernization period. The Malay houses were modernized due to the stress from urban redevelopment and sociality changes. The new Malay houses has different spatial layout also the used of construction materials and technique. Based on the case studies, the Malay houses in the kampong bharu were transformed the roof, wall, pillar and window. The external environment has also changes is hardly to see high and tall trees only short trees are planted there due to the limited space of the compound. The short and small trees also blocked most of the natural airflow passes through the house. Besides the changes of external environment, the interior of Malay houses was transformed into more walls to divide the rooms and spaces. The cross ventilation and natural air movement were reduced due to the mass partitioning walls inside the house. As I mentioned above, the roof is the most significant feature because the Malay house were categorized based on their roof types. The Malay house in the kampong mostly used bumbung panjang compared than the other 3 types of roof. This is because the type of roof is easier to construct and cheaper. From the site I have found some houses actually using different roof for theirs main and secondary roofs. The most famous combination types of roof in kampong are bumbung perak with bumbung panjang and bumbung panjang with bumbung panjang. The long gable steep roof has become gentler for the sloping degrees and regarding the tebar layar on the gable ends of the roof were modified the design or closed with wall panels. Traditionally, attap or wooden shingles were the main materials of the roof but generally now modern construction materials were often used than the traditional materials. Besides the transformation of roof, the walls and the openings also modified due to introduce of new arc hitecture during the colonization period. The traditional wall is made by bamboo and the traditional arrangements of wallboard were totally modified. The shuttered windows on the wall are one of the significant features to show the characteristic of Malay house. The faade of the Malay house can be separated into 3 parts, the carved wooden panels providing better ventilation mostly at the top part above the window, while the window or adjustable louvers always built at the middle and bottom parts. There are some Malay house walls still using the timber board but in the modern construction brick walls are replaced the traditional bamboo or timber board wall is due to the maintenance and long lasting problems. There are 3 main types of windows such as the short window (tingkap), the tall window (jendela) and the punched window. The aesthetic wooden balustrades behind the windows are being used for safety purposes. In origin of window pattern, the jendela and tiangkap window have a key feature to classify the windows pattern called Jenang pintu. Although, the windows in Malay house has the traditional elements but the proportion of the window has modified to slimmer and became closer of the gap between the windows. The western punched glass window was adopted modern glass louvers to maximizing the ventilation while maintaining the safety of the house. The traditional stilts are no longer in use since pillars are a very important structural to support load from the house. In general, the brick and reinforced concrete pillar were often used, with the increasing of concrete pillar heights spaces of underneath became more efficient. In the modern vernacular Malay house only used concrete pillars and the underneath is usually walled to fulfill the needs of user. The transformation of wooden pillars to concrete pillars is due to the concrete pillars is more suitable for supporting the loads. After brought in the modern construction materials like zinc, cement, brick, glazing and aluminum louvers window into traditional Malay house has modified the traditional house forms and side effects of the high thermal capacity materials. The high thermal capacity materials are not suitable in local climate example like the zinc and asbestos roofs in Malay houses are generated more noise during the rains fall and gives a very hot interiors during the day. Besides the climatic effects the used of modern materials also causes the diminishing of traditional aesthetic skills and techniques of creating the complicated thatched attap roof. Other than used of zinc and asbestos materials, the bricks, cement and concrete are better materials use for creating walls especially the wet area parts and stronger structures for the house. Some of the Malay house has a closed underneath to create the house to double-storey house. Such change has transformed the light and airy Malay house into solid looking building. The full-length wooden window has been replace by the adjustable glass louvers window with aluminum frames. The louvers window has modified the traditional windows into smaller and closed the bottom part of the window. It causes the less efficiency of ventilation. The iron bar in louver window is for safety purpose but it totally destroyed the quality of openness in traditional Malay house. Throughout the studies, the traditional vernacular Malay house was design to cater the local climate and it is one of the richest components of Malaysia cultural heritage. Besides the adaption of local climatic factors the houses also reflected the Islamic belief. The houses were developed and modified until it satisfies the user. Based on the research they are various house form in Malaysia, they only can be classified based on the roof types. Overall the traditional Malay house was adapted to the local climate and it is design such as random spatial layout, raised up floor, full-length windows and high-insulated roof. The shading tress and vegetation around the house also helps to cool down the temperature in the house. The orientation of house facing to east and west was influences by the religions reason and it helps reduced the direct sun light radiation. In the modern vernacular Malay house was transformed and modified to fulfill the needs of occupant but it still maintained the traditional roof shapes. The used of modern materials was directly changed the house form and brought climatic effects into the house. Secondly, introduce of modern materials the lightweight construction Malay house has transformed into more solid looking building and it also causes the diminishing of traditional skills. Overall, the sustainably in modern vernacular Malay house was transformed and also the traditional house forms were changed.

Biological Factors of Human Relationships

Biological factors are something that contributes hugely to the formation and maintenance of relationships- whether it is romantic, friendly or family related. Many researchers have conducted studies in which they have attempted to try and explain the link between biological factors and human relationships. I am going to specifically focus on Bowlby’s study on the role of hormones in bonding, Buss’ study on women jealousy and its relation to estrogen levels, Fishers study on the brain and its role in romantic relationships, and Marazziti who studied the effect of serotonin on love obsession.These studies will help me show the role that biological factors have in human relationships in both the development and maintenance of them. Serotonin. A neurotransmitter that may be involved in love, but is more commonly known as a chemical in the brain to change according to the moods of a person. A study conducted by Marazziti et al (1999) in Pisa (Italy) was to determine whether serotonin could perhaps explain the continuous focus on the beloved. The study mainly showed that the early stage of love really changes the way that people think.He used 60 participants; 20 who were in love, 20 who were OCD and 20 neutrals- who were not in love or OCD (controlled variable). He conducted the experiment by analyzing samples of blood from each of the participants. He found that the serotonin levels in the lovers were that of the same level as those participants who had OCD. This helps to show that there is a possible connection between the serotonin levels in the blood and the connection of romantic love.However some downfalls to this experiment could be the fact that Marazziti did not document or analyze and consider the serotonin activity in the specific brain regions may effect the validity and the reliability of the results from the study. This is because without having these factors being played into the study and research we are unsure of the exact role that se rotonin has in romantic love. Hence, the influence of this biological factor is not soundly connected with romantic relationships and has no definite tie to show how it affects or doesn’t affect it.The development of a relationship from the first and early stages of love to the more developed stages, couples tend to move from the passionate love to the more intimate relationship of relaxation, dependency, and security which all play into attachment. In 1969 Bowlby suggested, â€Å"Humans have an innate attachment system which consists of specific behaviours and psychological responses called attachment behaviours. † For his experiment it mainly was conducted for research on mother child relationships however many believe that the results are relatable to both mother child and romantic relationships.According to more modern research, it has been shown that both oxytocin- a powerful hormone which is released in men and women during touching and sex which helps to deepen and intensify the feelings of the select attachment- and vasopressin- a hormone released also during sex- help in increasing the bond that is between two lovers. Through this it helps the couples to feel closer and more bonded. One of the main criticisms of this experiment was the complexity of the researched relationships and how since they didn’t consider other factors that might affect the results, therefore resulting in the possibility that it could be unreliable.However if looking at just this one aspect, this biological factor can be considered to have an influence on human relationships both mother child and romantic, but it is unknown the influence when other factors are in play as well. In 1996, Buss suggested that jealousy may be something that is biologically based, and found that women’s patterns of jealousy vary throughout their menstrual cycle. So when oestrogen levels are low, women tend to be more sexually jealous where as when the oestrogen levels are relatively high women tend to be more emotionally jealous.This helped to set the base of his argument that â€Å"human sexual behaviour is grounded in the need to optimize the potential for reproduction, with the goal of the best genetic combination possible for the offspring, as well as maximizing parental care after a birth. † When he did his study in 1993 he found that women and men in regions of the world with high levels of pathogen stress rated the importance of physical attractiveness. For this study there was a huge amount of gender bias as he tends to favor men and only criticizes women†¦ This gives an uneven weighting and unreliable results from the research.Also he made generalizations that cant be made as different people have different personalities. Due to these criticisms, there can be hints at possibilities on his theories of this biological factors affect on human relationships however it is not something that has been proven. Finally, Fishers research i n 2001was a conducted study using FMRI (functioning magnetic resonance imaging) to analyze and examine the impact of the brain on romantic love. He took a large sample of young couples to test in this experiment.He took each person individually into the scanner and showed him or her a picture of their beloved and of an acquaintance in 6-second intervals. Throughout this process, Fisher got results that showed the brain in love. This is because the brain showed the â€Å"reward† system when the picture of their loved one came up however when the neutral or controlled picture showed, there was no activity. Interestingly, the more passionate people were- in accordance to the questionnaire they filled out of the â€Å"Passionate Love Scale† before the test- the more active the brains reward system was as well.All in all this shows that yes this biological factor does play a role in the overall outlook of human relationships. Overall, we can see that throughout the vast var iety of different studies done by a variety of different psychologists, there are quite a few things that a lot of them did not consider. Through this we can see that yes there are a lot of things that could play a role in the human relationships but due to the criticisms and downfalls of the studies we are yet to discover how much of a role they do actually play.

Writing a High School Research Paper Help!

Writing a High School Research Paper Help! The Ideal Strategy for Writing a High School Research Paper Research paper writing is quite an intriguing undertaking for students should they perform it with complete dedication and motivation. Writing essays can be very challenging on a student who is merely completing high school. Writing a high school paper is not a hard job. By teaching grammar and language, you've empowered students to boost their writing. Doesn't make a difference if you are a junior in college or higher school. Throw in the strain of research, and you may have a classroom of overwhelmed students. Students don't compose essays since they're not knowledgeable on the best skills of marketing. The student needs to be assisted when it comes to selecting the right college, which delivers the course they're interested in studying. Be quick to satisfy our English research paper topics for high school so you'll finish your paper in time. A paper is always simpler to write if you're interested in the subject, and you will be more motivated to do in-depth research and compose a paper that genuinely covers the whole subject. Also attempt to learn what time you're most likely to use to complete the research paper. Though writing a research paper may appear painstaking and hard at first, it is in factn't all too complicated after you know what proper steps that you can follow to make it simpler. Your worries about how to compose a master essay is going to be gone when you purchase master's essay from us. Select your thesis statement carefully because it'll be the foundation around which you will build your entire project. When you're writing your research paper's introduction, you ought to be building it around a particular outline that supplies a general review of the paper. Our customized research paper writing company is always prepared to supply you with custom research papers. What the In-Crowd Won't Tell You About Writing a High School Research Paper You may always cross check the information with different references. It is important to evaluate critically and competently the info found. Accurate research means verifying the info from more than 1 source. Preliminary research is done in order to discover how much information can be found on this issue. Introducing Writing a High School Research Paper Writing an entire research paper on something which you do n't have any notion is simply boosting your burden. Possessing an excellent idea is the crucial ingredient one should compose a research paper that has impact in the academic sphere as well regarding the society. Your attitude to the topic may well decide on the amount of work and enthusiasm that you put into your research. It might be challenging due to the intensive research it needs, but it doesn't need to be frustrating for anyone. 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A superb outline is easily the most significant step in writing a great paper. The Dirty Truth on Writing a High School Research Paper Explain briefly the big points you want to cover in your paper and why readers ought to be interested in your topic. For providing assistance to them professional writers are almost always ready in spite of the course in which someone is facing difficulty. Depending on the need of consumers, numerous essays are prepared in order to help the consumers.

Starbucks Corporation The Largest Coffee Company

Introduction Starbucks Corporation which is known worldwide for their coffee company from Seattle Washington. It is the largest coffee company in the world, with Costa Coffee as their highest competition. Everyone knows what Starbucks is and the quality of their product. (Loxel 2015) When you walk into Starbucks you expect nothing but a good cup of coffee or whatever else your getting Starbucks grew so much in the last couple years. The company now has over 21,537 stores in 64 different countries. They have 12,000in the United states, 1716 in the country of China, 1330 in the country of Canada and 808 in the United Kingdom, this is just a small list of countries that have Starbucks in their country there are many more countries. Starbucks partners with other brands and companies to keep themselves relevant in their industry. (Loxel 2015) The brands in which they’ve partnered with include Teavana, Tazo, and Seattle’s Best Coffee, Starbucks VIA, Starbucks Refreshers, Evolution Fresh, La Boulange and Verismo. Starbucks employees over 182,000 employees and has an estimated revenue of $14.89 billion. Over the last 20 years, the company has expanded rapidly with an average of two new stores opening every day. Starbucks was founded on March 30, 1971 which was a Settle coffee bean roaster. This company was founded by three people. Their names were Jerry Baldwin who was a English teacher, Zev Siegl who was a history teacher, and Gordon Boworker who was a writer. These three guys allShow MoreRelatedTaking a Look at Starbucks Coffee943 Words   |  4 Pagesfirst Starbucks Coffee, Tea and Spice store was opened in 1971 in Pikes Place Market in Seattle by three academics; History teacher, English teacher and writer Zev Siegel, Jerry Baldwin and Gordon Bowker respectively. 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After Starbucks Corporation became a publiclyRead MoreStarbucks Coffee And The Coffee Company1215 Words   |  5 PagesEnthusiast coffee drinker or not, people of all generations have heard of the popular franchise Starbucks Coffee Company. Opened in 1971, Starbucks started off as a single store located in Seattle. Today t he well-known coffee chain has spread their name almost all over the globe. With over 21,000 locations in 64 countries, Starbucks is by far the largest leading coffee company in the world. Starbucks Coffee has different values compared to other coffee corporations that do not see the importanceRead MorePurpose of a SWOT Analysis1254 Words   |  6 PagesEvery business to include the largest ones that control their areas of industry--has a limited supply of manpower, production capacity and capital. 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Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold beverages, snacks, pastries and items such as